About these children’s books

How it started

These children’s books are completely unlike any other books for children on the market, but how did we get here? In October 2017 I took my youngest son for a week of adventure in Northern Ireland. I was a big history nerd at school, and I studied it as an extra GCSE in my free time. See nerd reference. One of the units we covered was the Northern Ireland conflict, and I’ve been interested ever since. My history teacher was one of those rare jewels of a teacher who lived and breathed his subject. 20 years later I was thrilled to finally be able to visit Northern Ireland. Particularly as it was also the location for so many Game of Thrones scenes (House Stark forever). First of all, Northern Ireland is absolutely beautiful – proper, take your breath away, beautiful. My son was seven at the time, and he fell in love with it as quickly as I did.

The people are gold, and I’m convinced the land is magic.

One evening, after a day on the beach and all four seasons in one day, we snuggled up with a big pile of children’s books. I was reading one of the ones we’d picked up in a secondhand bookshop on our travels. My son dozed next to me. He had his eyes closed for most of the story but, towards the end of the book, he sat up. On seeing the pictures for the first time, he said the words that sparked the idea for Picture-This Books™ children’s books:

“That’s not how I imagined it in my head, Mummy.”

Children's books

Children’s books – with a difference

He said the words and pointed at the pictures. He had imagined the characters as dogs, not bears. Then we went on to talk about all the other ways that the actual illustrations differed from the images in his imagination. He had conjured up an entirely different story in his mind, having solely listened to the words of the story.

I was amazed – so much detail and so wildly different. He’d developed a completely different tale in his head – a whole new world and characters that didn’t otherwise exist. We finished the book and chatted for far longer about his version. I was fascinated.

Imagine if there were children’s books, that children could illustrate themselves, I thought.

I was sure that books like this must already exist and decided I’d look for some when we got home. To my surprise, they didn’t exist, they weren’t a thing.

I’m going to do a thing

I hunted for children’s books that my son could read and illustrate himself but to no avail. Then I realised I was onto something. Gradually, I replaced my Mum hat with a work hat…and began to research children’s literature and child development.

My most significant memory of this stage of product development was learning just how poor representation in children’s books was…is. I realise now how privileged this makes me. Sometimes we don’t want to see things. It’s not an excuse, and I’ve vowed to do better.

For example, a study by the Centre for Literacy in Primary Education (CLPE) and funded by Arts Council England found that of the 9,115 children’s books published in the UK in 2017, only 391 – that’s 4% – featured a minoritised ethnic character.

As for physical disabilities, neurodiversity and any other minority group, they are also grossly under-represented in children’s books, especially when it comes to central characters.

I can’t speak of how it feels to be racially profiled, so I won’t even attempt to. But what I can see but can’t understand, is that if children’s literature is an essential tool for education – and I’m sure most would agree that it is, then what are we teaching our children if they can’t relate to the protagonists of their favourite children’s books?

I’d urge you to look into the groundbreaking research of the incredible Rudine Sims Bishop on this topic. Her work and insight are an education in themselves.  

What I can speak of, to some degree, is the topic of ableism.

​My youngest son is a non-predominant neurotype. He was identified as autistic and ADHD when he was five years old and has many “comorbid” conditions. He also has one of the most abundant imaginations of anyone I’ve known.

Since my youngest son’s diagnosis, we have learned that we are a very neurodiverse household. I know that language, support and acceptance are vital. And that assumptions based on initial perception are rarely helpful and often damaging.

We have to do better.
History of storytelling

Eventually, I decided that if it didn’t exist, and I thought it should, I couldn’t be the only parent to see the value in books that children could illustrate themselves. So, after lots of anxious procrastination, I stopped hoping someone else would make the books, and set to work on making them myself.

I was going to do a thing.

I was writing and designing a series of fully inclusive books that give children the chance to put themselves into the stories and onto the pages in front of them, whilst having a lot of fun along the way.

There was something else. Since I’d begun delving into the world of children’s literature, I’d been studying the information our children receive daily, and that’s when I started looking into the power of affirmations, breath work, mindfulness, connected parenting, and slow living.

Our children don’t remember a time before phones and tablets. They will only ever know their parents as plugged in and connected – always available. Emails, social media, messaging services, the ability to order a Viking costume at 2 am when you’ve woken in a sweat and remembered that thing at school – it’s a stroke of modern genius. It’s also utterly exhausting.​

Life has become one huge shouty spectacle – and it’s constantly streaming. So I decided that Picture-This Books™ would do its bit to offer an alternative. One that inspires children to steal their time back and spend it in a universe of their own extraordinary creation.

The Imagination Garden was the first title in the Picture-This Books series, and was finally released in November 2019. Two years after that initial lightbulb moment in Northern Ireland.

Gifts for kids | All words and no pictures

Didn’t see that coming

Two months after the release of The Imagination Garden came the first whispers of Covid, lockdowns and home-schooling. Unless you were selling PPE or toilet roll, it was about as far from idyllic new business conditions as you can get. On a personal note, we lost my wonderful Grandma. In terms of the business, it stopped mattering so much – because we’d lost my Grandma.

I began writing The Light Inside while caring for my Gran, and it all but wrote itself. It was a cathartic release in an emotional period of my life, and the story centres around common childhood fears, including a fear of the dark. The moon acts as a maternal guide – teaching the child to find their inner light and watching them grow into their magic. It was released in October 2020 and is dedicated to the memory of the two most influential women in my life – my brilliant Grandma and dear Mum.

Gifts for kids | All words and no pictures

Gone to my desk

2021 was essentially the year I spent at my desk. And I loved it. Since I was a little girl, my imagination has been my sanctuary. So, two years of Covid and lockdown meant a lot of writing. In 2021 I wrote and released the following three books in the Picture-This Books series.

Not Black and White – the story of a partially sighted zebra and a hungry white tiger; Rainbow Maker – all colour has disappeared from the world, and only a child can bring it back; and Super Claus – a fun-filled story charting Santa’s brief spell as a superhero – cue cape, tights, and eating pork pies on a park bench in the rain. Yup, it escalates.

All three books were a joy to write and allowed me to expand and evolve the Picture-This Books style and brand. Now we had new characters alongside favourites such as fairies, dragons, dinosaurs, narwhals, and Mr Christmas himself. I was having a lot of fun reworking classics, playing with language and flipping certain stereotypes on their head. I decided this was the direction I wanted Picture-This Books to continue – but it’s fair to say I closed the year a bit on the tired side.

Pause for breath

(and a new website) – We’ve been quiet, but we are still here

And I’ll take that. In fact, being able to say “I’m still here, though!” suddenly feels like a huge achievement in itself. With prices rocketing in the wake of Covid, and whispers of recession in the air, I also became a somewhat reluctant home-educator. Full disclosure, 2022/23…and 2024 as it turns out, has been bumpy. We’ve had to shelve many plans – including the release of book 6, due to increased print, production and publication costs and the cost of living crisis. Not to mention the responsibility and pressure that comes with homeschooling. At this point I was forced to put everything on hold.

The solidarity between small and independent business owners is something really special, and over the past few years, we’ve developed a network of lovely like-minded humans who just get it. Whether consulting on the latest Meta updates, sharing sales figures and struggles, trading skills, or sending mildly inappropriate motivational memes on a Monday morning – these connections have been precious and sanity-saving. And it hasn’t all been icky. In fact, during this period we were accepted as a seller on Not On The High Street (WOO HOO!), and we finally upgraded our website. We’ve used the time to dig in and get comfortable with the uncomfortable. We’ve been tested personally and professionally.

Child Psychologist LOADING…

Supporting children and adolescents through a range of therapeutic techniques – including creativity and talking therapies

In spring 2024 I completed my studies towards a Level 3 certificate in Understanding Adverse Childhood Experiences, and began studying and retraining to become a child psychologist. This was the beginning of a huge career change but at the same time it felt like the natural next step for me. As part of my retraining, I am now working as a Learning Support Assistant within the SEND department of a mainstream secondary school in London. Picture-This Books continues to trade as usual and I divide my time between study, managing this business, writing, workshops and school visits, and my new day job.

Next up…

Two more books are incoming! As we look ahead to 2025 and beyond, we have plans to release two more titles in the Picture-This Books series over the next 18 months – and we can’t bloomin’ well wait.

The next title in the Picture-This Books series will be suitable for ages 3+ years and adaptive depending on age and stage of development. It’s even more interactive than the others, and I look forward to sharing it with you. After that, we’ve got at least four other titles in the works, so we’ll see which one wants to be written first.

As well as the books, we plan to increase our 1-for-2 charity contribution to include additional charities. The aim is to attach a different charity to each title.

And then what? The bigger picture includes everything from an adult Picture-This Books title to digital shorts, poetry, and a complete brand flip that will remain top secret for the time being.

Above all, Picture-This Books will continue to be written and created for children to enjoy and benefit from. There really is no point in them otherwise. This is the guiding principle that shapes everything from the story plot to the physical book design. For example, Picture-This Books are wordier than typical picture books because, in picture books, the words and pictures work together to tell the story.

In the absence of pictures, the story text itself needs to fill in enough gaps that the reader is able to visualise the setting and characters enough that they may draw them – but not so much that they can’t add their own creative license and add to each scene.

Then there are the physical dimensions of the books. All Picture-This Books measure 27 x 27cm. This proved the optimum size for little hands as it gives them plenty of space to move around the page. It makes them more expensive for us to package and post but we know it makes a big difference to the overall product. From start to finish, these books have a child-first design.

Whether you’ve stumbled across us accidentally and are new to our journey, or you’ve followed us since I first tiptoed onto social media in November 2019 – very apprehensively and with trademark awkwardness, thank you very much for being here. Every order, every email, phone call or WhatsApp of encouragement, every social like, comment and share, and every DM (apart from the grubby ones) all contribute to the growth of Picture-This Books and my sanity management.

Thank you and here’s to the next chapter. H xx

Our Team

Holly Wadsworth-Hill

Author & Founder

Thank you so much for visiting and browsing the online bookshop of Picture-This Books. These books are a celebration of childhood, imagination and creativity.
You can read more about us HERE, but here’s a little bit about the lovely humans who have helped me turn an idea into something special…

Lindsey Branch

Wing-Woman Extraordinaire

Lindsey and I first met when her daughter first came along to my children’s storytelling club and she has been my voice of reason, support and enthusiasm ever since. If I’m not womanning emails, DMs or shop orders, Lindsey will be. A neurodiversity and SEN advocate, Lindsey is multi-talented and generally quite brilliant.

Ben Poultney

Illustrator

Midlands-raised illustrator, now residing in East London. You might know Ben from his own business – Draw my Town, where he specialises in fun, vibrant artworks; personalised with his customers drawn into his illustrations. Ben has exactly the drawing style we needed to help bring character and an element of play to our online shop.

Petra Blacklock

Photographer

Petra is creative, energetic and passionate about what she does – and it shows in the finished product. Petra’s photography always exceeds my expectations and her approach to shoots and editing is the highest quality. Side note, she is also loads of fun to work with and her gorgeous three children are our go-to Picture-This Books models.

Arran Poultney | El Grabbo web design

Arràn Poultney

El Grabbo Web Design

Arràn specialises in designing and producing distinctive, high-performance websites, tailored to a customer’s brand. In picture-thisbooks.com he has created for us a unique online bookshop, that is easy to use, completely secure and umistakeably us.

Alice

Chief Product Tester

Alice was our first brand ambassador and is first to read and test all Picture-This Books titles. She is a proud bookworm, talented writer, and budding skateboarder. She also runs the Instagram account Alice’s Magical Library (managed by Mum, Lindsey), where she regularly reads and reviews classic children’s books, as well as the latest releases.

Trevor - Picture This Books

Trevor Holding

Action Press Director

I am proud to print all Picture-This Books titles with UK-based Action Press. Trevor and his team are friendly, experienced and attentive. As well as helping me turn my initial idea into real-life books, they are also great at keeping me informed throughout each stage of D&D and print – something I really appreciate in those nerve-wracking few months.

Camilla Bevington

Marketing Consultant

Our go-to marketing consultant. Camilla is an expert in marketing and PR, but she’s also lovely, down-to-earth and no-nonsense! Specialising in social media, events and business development, Camilla has worked in digital and traditional marketing, including time with Hello!, Hearst and News UK. She is now focused on supporting small businesses.

Pete Laycock

Pre-Production Co-Ordinator

Pete is part of Trevor’s excellent creative team at Action Press. I get incredibly nervous handing a text over to someone else but Pete has now worked with me on all Picture-This Books titles to date. He does all the techy artwork and design layout, whilst maintaining a creative eye. He is a pleasure to work with and I always look forward to hearing his ideas.